Why We Forget People's Names (and what you can do about it!)

When I was growing up I remember that when my dad called me it often sounded like “Lucy-Bella-Emma-Morag”. This hyphenated stumbling over my name often happened when he was distracted. As a point of clarification Lucy was my mum, and Bella was our dog, a cocker spaniel, and Emma, well that was because of Emma Peel from The Avengers.

I always assumed it was a symptom of being “old”. However, as the mother of three teenage boys, and not yet ready to describe myself as “old” I find myself falling into the same cognitive mistake, much to the amusement (or frustration) of my sons. To be clear, the three of them can, at a glance can easily be mistaken for my husband, hence I find myself circling between the “Nick-James-Matthew-Christopher” combination.

My dad and I aren’t alone in experiencing the name confusion and misnaming others. It happens to us all.

Research conducted by Duke University seems to have solved the ‘why’. It certainly isn’t because we do it on purpose, or that we don’t care about the person. In fact it’s because we do care that names can get confused.

The research showed that we store names in family groups of associated people that we like, or know. Interestingly the research showed this included the family pooch, but not so much the family cat.

If we store names in one part of our brain, it turns out that we store the information and facts about people in a completely different area. One that is more readily accessible.

It’s as if names are stored at the back of the knic-knak draw in the kitchen, where a bit of rummaging is required to find what you need, whereas information about a person is in the coat closet by the front door, ready for a quick ‘grab and go’.

It’s why I remember you like motor sports, or raise llamas for fun, recently went to the Glacier Lagoon in Iceland, but for the life of me, can’t recall who you are.

Remembering names becomes even more challenging when we meet someone out of context, at the grocery store in casual clothes instead of the business suit, or heaven help us, at the neighborhood swimming pool, let alone in another city while on a business trip. All the normal triggers and cues that might prompt the name are vaporized... all you have is that feeling of "haven't we met somewhere before?"

Now do you see why we remember stuff about people but not their names?

What to do when you mind goes blank

  • Wear your name badge, high and prominently! I know they aren't pretty but they are important. And a side plea to conference organizers, please print the name in LARGE print so I don’t need to get my reading glasses out.
  • Go first - Say your name, introduce yourself to others in the group you may not recognize and save the person who recognizes you but can’t for the life of them remember your name.
“Hi, I’m Morag Barrett. I was the keynote speaker at the IT conference where we met.”
  • Have a wing man or woman. When I am at an event with a colleague we have an agreement, if we don’t introduce someone it is the signal that we have forgotten their name. My colleague will then introduce themselves, as a result the person we are meeting will share their name and awkward moment is avoided.
  • Be honest and ask! Say something like
“My apologies, I know we have met, please remind me of your name” or "I keep wanting to call you Sarah, but I know that's not right."
  • Ask others – it’s easy enough to ask someone else if they know the person you recognize. That way you can walk up confidently and say hello.
  • Ask them to enter their contact information into your phone. It may be a sneaky ploy, but it is effective since most people will enter both their first and last names, along with their number.

There you go, six things to do the next time you forget someone’s name. And if someone forgets your name, try not to take it too hard, none of us has a perfect memory!

Complete and Continue